AIGA Boston presents our In-house INitiative focused on the opportunities and the challenges of being an in-house designer. This initiative has been developed for in-house designers or individuals interested in in-house design to network, share ideas, make a greater impact at their companies, and grow as designers. Look for a growing collection of articles and advice from in-house designers working for some of the country’s leading brands. AIGA and The Creative Group know that in-house designers face unique opportunities and challenges. That’s why we created INitiative, a robust program developed to enable in-house designers make a greater impact at work, evolve professionally, and connect with a wide network of their peers.

Sign up for the INform newsletter, featuring new stories, opinion pieces, profiles and interviews with talented in-house designers.

Initiative Sponsor


The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising, and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry, including INitiative’s Career Cues. Learn more at