Just as a brand standards guide can drive an organization’s visual approach, a thoughtfully crafted and skillfully implemented messaging platform can enhance the verbal dimension of organizational communications. But how does that actually happen, given that “messaging” is a term both frequently used and widely misunderstood?
Neal Kane, president of the Boston-based communications firm Libretto, will share his observations on the practice of messaging, discuss its relationship to design, and participate in a conversation with Sarah Lincoln, VP of Communications for AIGA Boston.
6:45 Doors Open
7:00 Talk Begins
AIGA Members: $10
AIGA Student Member: $8
Student Non-Member (ID Required): $9
University Hall is a short walk from the Porter Square MBTA station. There is a parking lot behind the building and metered parking in front on Mass Ave. Directions on Google maps
Neal Kane is the founder and president of Libretto, a Boston-based firm specializing in communications strategy, messaging, and content development. Libretto works with a diverse clientele that encompasses major educational institutions, distinguished nonprofits, and private-sector companies, and has collaborated on award-winning projects with many of Boston’s leading branding, design, and interactive firms. Neal currently serves on AIGA Boston’s advisory board, and on the board of The History Project, one of the nation’s leading LGBTQ history organizations. He has served as an adjunct faculty at the Art Institute of Boston at Lesley University and as a guest lecturer and critic at Rhode Island School of Design, Massachusetts College of Art and Design, Northeastern University, and MIT. He holds a degree in comparative literature from Brown University.
Sarah Lincoln is the VP of Communications for AIGA Boston where she leads a team of passionate designers, writers, and editors. She co-hosts and produces The Boston Designcast where she highlights amazing designers and projects happening in and around Boston. Sarah also occasionally writes articles and lovingly crafts the semi-monthly emails from AIGA Boston.
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