What Is Messaging Anyway? Negotiating the Path from Strategy to Storytelling

Just as a brand standards guide can drive an organization’s visual approach, a thoughtfully crafted and skillfully implemented messaging platform can enhance the verbal dimension of organizational communications. But how does that actually happen, given that “messaging” is a term both frequently used and widely misunderstood?

Neal Kane, president of the Boston-based communications firm Libretto, will share his observations on the practice of messaging, discuss its relationship to design, and participate in a conversation with Sarah Lincoln, VP of Communications for AIGA Boston.


6:45 Doors Open
7:00 Talk Begins

AIGA Members: $10
AIGA Student Member: $8
Non-Member: $15
Student Non-Member (ID Required): $9

University Hall is a short walk from the Porter Square MBTA station. There is a parking lot behind the building and metered parking in front on Mass Ave. Directions on Google maps


Neal Kane

Neal Kane is the founder and president of Libretto, a Boston-based firm specializing in communications strategy, messaging, and content development. Libretto works with a diverse clientele that encompasses major educational institutions, distinguished nonprofits, and private-sector companies, and has collaborated on award-winning projects with many of Boston’s leading branding, design, and interactive firms. Neal currently serves on AIGA Boston’s advisory board, and on the board of The History Project, one of the nation’s leading LGBTQ history organizations. He has served as an adjunct faculty at the Art Institute of Boston at Lesley University and as a guest lecturer and critic at Rhode Island School of Design, Massachusetts College of Art and Design, Northeastern University, and MIT. He holds a degree in comparative literature from Brown University.

Sarah Lincoln

Sarah Lincoln is the VP of Communications for AIGA Boston where she leads a team of passionate designers, writers, and editors. She co-hosts and produces The Boston Designcast where she highlights amazing designers and projects happening in and around Boston. Sarah also occasionally writes articles and lovingly crafts the semi-monthly emails from AIGA Boston.


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Venue Accessibility:
AIGA Boston is committed to hosting events that are accessible for all. If you need special assistance to participate in this event, please contact Melissa Hines, Director of Diversity & Inclusion, at melissa@boston.aiga.org. For reasonable assistance accommodations to be provided, please notify us at least five business days in advance of the event. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.

Cancellation / Refund Policy
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA Boston. AIGA Boston has adopted the AIGA Code of Conduct with regard to its activities. We reserve the right to refuse admittance for violations of this Code, or other unlawful or disruptive actions. Any concerns should be addressed to the Director of Membership or Community Outreach.

Graphic by Grace Abe

When & Where
Thu, Apr 25, 2019 6:45 PM - 8:45 PM EDT
Lesley University — University Hall Screening Room L-030
1815 Massachusetts Avenue
Cambridge, MA 02140