Hell Yes: Riding Low Expectations to the Top

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How do you create goals for yourself and stay true to your vision while still allowing the twists, turns, and unexpected opportunities of life to delight you? Amy and Jennifer Hood (co-founders of Hoodzpah, a boutique brand identity studio based in Southern California, and co-authors of Freelance, and Business, and Stuff: A Guide for Creatives) will be talking about how to plan and grow your company without drinking your own kool-aid through a myriad of personal anecdotes of joy, failure, and every emotion in between.


6:30 Doors Open
6:45 Presentation
7:30 Q&A

AIGA Members: $15
AIGA Student Member: $10
Non-Member: $25
Student Non-Member (ID Required): $11

IBM is located near the CambridgeSide Galleria Mall. It is a 10-minute walk from Lechmere station on the Green Line, and a 15-minute walk from Kendall/MIT Station on the Red Line. Parking is available in the garage inside the Galleria Mall. Metered street parking is also available on nearby streets. Directions on Google maps


Amy and Jennifer Hood

Amy and Jennifer Hood are twin sisters and the Founding Partners behind Hoodzpah, a boutique brand identity and design studio based out of Orange County, CA. They’ve branded hundreds of businesses and worked on projects with companies like Google, Disney, 20th Century Fox, Red Bull, and Target. Most recently, the Hoods became published authors, releasing their book Freelance, and Business, and Stuff: A Guide for Creatives on the ins and outs of pricing, pitching, getting clients, contracts, and everything in between. Currently, you can find the Hoods traveling on their #FABAS Workshop Tour, coming to a city near you!



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Venue Accessibility:
AIGA Boston is committed to hosting events that are accessible for all. If you need special assistance to participate in this event, please contact Melissa Hines, Director of Diversity & Inclusion, at melissa@boston.aiga.org. For reasonable assistance accommodations to be provided, please notify us at least five business days in advance of the event. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.

Cancellation / Refund Policy
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA Boston. AIGA Boston has adopted the AIGA Code of Conduct with regard to its activities. We reserve the right to refuse admittance for violations of this Code, or other unlawful or disruptive actions. Any concerns should be addressed to the Director of Membership or Community Outreach.

Graphic by Hoodzpah

When & Where
Fri, May 3, 2019 6:30 PM - 8:30 PM EDT
1 Rogers Street
Cambridge, MA 02131