The design challenge: Improve the patient experience for 9 million veterans in the largest integrated healthcare system in the United States.
The real challenge: Good design work in the federal government involves hurdles larger than the projects themselves. Designers encounter an environment dominated by legacy bureaucracy, culture, processes, rules, and politics. To navigate and design in this space, you must work at scale, show your value, change mindsets, and persist.
Come learn how a small cohort of Human Innovation Fellows and designers with the Lab at the Office of Personnel Management — on detail with the Department of Veterans Affairs — are answering these challenges and rethinking what it means to make an impact. See some of their recent work and hear their experiences. Take away tactics to use in your own purposeful work.
WHO SHOULD ATTEND:
Anyone interested in service design, civic design, experience design, or healthcare systems
Doors open at 6:15pm
Talk starts at 6:30pm
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AIGA Member: $10
AIGA Student Member: $10
Student Non-Member (ID Required): $10
Roseann Stempinski is a service designer and Human Innovation Fellow at the Lab within the U.S. Office of Personnel Management (OPM). She works with the Veterans Experience team based in San Francisco. Always informed and inspired by human behavior, Roseann integrates a systems-thinking and -doing approach to innovation and problem-solving. With over 15 years of experience, she has worked in various facets of brand and design strategy in graphic, industrial, and interactive design. As a multi-dimensional experience designer and strategist, she honed her craft while working with innovation and design agencies including IDEO, Adaptive Path, and Hot Studio, as well as technology companies including eBay and Adobe. She co-founded the event series Design Means Business, focused on bringing human-centered design to the forefront of business strategy. Roseann has mentored and advised tomorrow’s creators at schools including California College of Arts, Tradecraft, and University of California at Berkeley. She thrives in the early to mid-stages of product development, enjoying product and service design challenges focused on creating elegant, impactful solutions to challenging, complex problems — essentially, design with a purpose.
Aaron Stienstra is a visual designer and Human Innovation Fellow at the Lab within the U.S. Office of Personnel Management (OPM). His focus there has been human-centered design at the Department of Veterans Affairs. Previously, Aaron was Design Director at the Focal Point LLC, a firm that provides design and trial strategy for the legal industry. He's also worked with the Brady Center to Prevent Gun Violence, Stanford Law School, Orrick LLP, Airbus Group, and other commercial and public organizations and institutions. Aaron has been steadfast in his commitment to human-centered design for public good. He brings to this work a passion for creating beautiful, accessible, and functional visual communication.
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Cancellation / Refund Policy
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GRAPHIC BY: Danielle Sharples