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Bonnie Siegler discusses her new book, DEAR CLIENT: This Book Will Teach You How to Get What You Want from Creative People with Adam Larson.
This inspiring event invites renowned graphic designer Bonnie Siegler to share advice based on her new book, DEAR CLIENT, in conversation with award-winning creative director Adam Larson. The most successful projects and collaborations are those that are designed to succeed from the outset. As designers, we need to work together with clients to set realistic goals. Bonnie and Adam will discuss how clients and creative professionals can collaborate better together and challenge the way we do business.
WHAT YOU’LL LEARN:
How to create a good relationship to get the best results.
How to set realistic goals with clients / creatives.
WHO SHOULD ATTEND:
Designers, Design Managers, Clients
Door opens at 6:30pm
Talks starts at 6:45pm
FEES: All paid tickets include a DEAR CLIENT book retail priced at $16.95 plus tax.
AIGA Member: $25
AIGA Student Member: $18
Student Non-Member (ID Required): $24
BU Community with valid ID can attend for Free.
Bonnie Siegler, voted one of the 50 most influential designers working today by Graphic Design USA, founded and runs the award-winning design studio Eight and a Half. She is best known for her design work for Saturday Night Live, the Criterion Collection, HBO, Late Night with Seth Meyers, StoryCorps, Participant Media, and Newsweek. Most recently, she was the creative director of the Trump parody autobiography You Can’t Spell America Without Me by Alec Baldwin and Kurt Andersen and created the main title sequence for Will & Grace. She has taught at the graduate level for many years at the School of Visual Arts and Yale University, conducted workshops at the Maryland Institute College of Art and Rhode Island School of Design, and judged design competitions all over the place. Siegler is also the author of Signs of Resistance: A Visual History of Protest in America.
Adam Larson is a creative director, art director, designer and illustrator living in Boston, MA. He spent 10 years working across disciplines for various design and advertising firms prior to opening his own multi-disciplinary brand design studio in 2007 named Adam&Co. He’s known best for being able to distill complex brand messages into simple, communicable ideas without being limited to a singular format or style. His clients have included Beyoncé, Madonna, Pharrell Williams, Fergie, Interscope Records, Nike, Puma, Converse, New Balance, Keds, Hickey Freeman, Estee Lauder, Sam Adams, Absolut, Harvard, MIT, and the MoMa, among many others. He has collaborated with some of the world’s most respected agencies including Arnold, Crispin Porter Bogusky, David & Goliath, DDB, DesignBridge, Digital Kitchen, Goodby, Hill-Holiday, Landor, Mullen, Mother, Pentagram, and TBWA/Chiat Day. His work has received most major design and advertising awards, and has been featured in several international magazines and books on design.
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CANCELLATION POLICY & OTHER INFO: Cancellation / Refund Policy
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA Boston. AIGA Boston has adopted the AIGA Code of Conduct with regard to its activities. We reserve the right to refuse admittance for violations of this Code, or other unlawful or disruptive actions. Any concerns should be addressed to the Director of Membership or Community Outreach.
Graphic by: Auddie Rodriguez