Are your materials on message? Materials are a pillar of printed communication just like copy, design and type. Making sure your materials are well considered and carefully selected can take your print project from simply good to truly great.
Making an informed paper selection is key to making print that stands out and creates impact. That is why Mohawk has refined and reorganized their paper portfolio into distinct Collections that help make choosing paper by its properties and attributes easier.
Join us for a conversation about eliminating the guesswork behind paper specification, giving you a simpler, more straightforward way to think about paper though the lens of color, texture and weight — because materials are the essential ingredients to your printed projects, and when you need to impress, materials matter.
WHEN & WHERE
Wednesday, March 29, 2023 | 12:00 PM - 1:30 PM EST
WHAT YOU’LL LEARN
- Strengthen your client relationships by selecting materials that add value to your work
- Understand how your material choices communicate the message
- Plan to make effective things, great things, that slow people down, activate their senses, and command their attention
- How to use uncoated textured and colored papers as a tool to move the needle on a project from good to great
$5 Members / $10 Non-Members
EXCLUSIVE MEMBER ONLY PERKS
All attending members will receive a copy of Mohawk’s Paper With a Plan Collections Kit. This 6x9" container is filled with 5 unbound booklets for each Mohawk paper Collection. Each booklet contains printed demonstrations and samples including printed color and texture chips that are approximate representations of all the papers that can be found from the full product offering in that Collection.
The Paper With a Plan Collections Kit was designed by Hybrid Design of San Francisco, CA, produced by Tocci Made of New York, NY and skillfully printed by Kirkwood Printing Company of Wilmington, MA, DATAGRAPHIC of Commack, NY and Flash Reproductions of Etobicoke, ON.
Casey Allen is Marketing Director at Mohawk. With a background in copywriting and creative direction, Casey joined Mohawk by way of business development and has been making print more beautiful, effective, and memorable since 2017. Passionate about paper, Casey is a champion of craft and a firm believer that materials matter.