AIGA + ICA present Bobby C. Martin, Jr.: Heart & Guts & Grit (What It Takes to Make a Brand)

Please join us for our annual design lecture organized in conjunction with the ICA, The Institute of Contemporary Art/Boston.

Register online through the ICA Boston website. AIGA members must register by phone — 617-478-3103 — to receive AIGA member discount. Note: If you are a member of the ICA, you can use your ICA membership to get the discount online.

Bobby C. Martin, Jr. offers insight into his creative process as designer and co-founder of the Original Champions of Design, an influential design firm located in New York City. Martin has worked with a wide range of clients over the years, include MTV, The New York Times, the NBA,  and the Studio Museum in Harlem. Previously he served as design director of Jazz at Lincoln Center, working with Artistic Director Wynton Marsalis to reach new audiences through branding efforts. Hear Martin discuss his expansive career and learn why he was named one of the “Most Creative People in Business” by Fast Company in 2017.


Doors open at 6:30 pm
Talk starts at 7:00 pm

AIGA Member: $10
AIGA Student Member: $10
ICA Member: $10
Non-Member: $15
Student Non-Member: $10

Members save $5 off the regular ticket price. That’s a 33% discount!
Join AIGA and get discounted tickets and other benefits.

Bobby C. Martin, Jr.

Bobby C. Martin Jr. is a founding partner of The Original Champions of Design, a branding and design agency headquartered in New York City.

He guides culture and sets the relentless standard of design and vision for the firm. Since founding the company with Jennifer Kinon in 2010, he has partnered with a wide range of clients such as The Atlantic, Dartmouth, Girl Scouts of the USA, MTV, NBA, The New York Times, and The Studio Museum in Harlem to ensure their brands' goals.

He has lectured on the role of brand identity systems around the world and has been a special guest on Design Matters and Studio 360. Bobby Martin is a board member of the Type Directors Club and served on the board of AIGA/NY. He was also recently named one of the Most Creative People in Business by Fast Company. He has won numerous international awards from the AIGA, Art Directors Club, Communication Arts, D&AD, and the Type Directors Club, among others.

Bobby Martin graduated from Virginia Commonwealth University, and he earned an MFA from the School of Visual Arts where he currently serves on the faculty. 

The ICA is within walking distance from downtown Boston and is easily accessible by public transportation, car, bike, or water taxi.
If taking public transportation, take the Red Line to South Station and transfer to the Silver Line. The ICA is a short distance from either Courthouse Station or World Trade Center Station.
Parking in the area is limited. Paid parking is available at 100 Northern Avenue, Boston.



Venue Accessibility:
AIGA Boston is committed to hosting events that are accessible for all. If you need special assistance to participate in this event, please contact Melissa Hines, Director of Diversity & Inclusion, at For reasonable assistance accommodations to be provided, please notify us at least five business days in advance of the event. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.

Cancellation / Refund Policy
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA Boston. AIGA Boston has adopted the AIGA Code of Conduct with regard to its activities. We reserve the right to refuse admittance for violations of this Code, or other unlawful or disruptive actions. Any concerns should be addressed to the Director of Membership or Community Outreach.

Graphic by Stoltze Design

When & Where
Thu, May 30, 2019 7:00 PM - 8:00 PM EDT
The Institute of Contemporary Art
25 Harbor Shore Drive
Boston, MA 02210