AIGA Boston Book Group: The Brand Gap

WE'RE SORRY! THIS EVENT IS SOLD OUT. OUR NEXT BOOK GROUP WILL MEET IN JUNE.

PLEASE NOTE: Rather than meeting in person, our April book group with be held online in Google Hangouts. For the sake of the health and safety of our community, AIGA Boston is suspending in-person events until the COVID-19 situation improves.

We will be reading Marty Neumeier's concise brand-building guide, The Brand Gap. In this business classic, Neumeier outlines the five disciplines that comprise his "unified theory of branding".

The book is available in paperback at bookstores and libraries. It is also available as an ebook, and the slidedeck can be downloaded for free.

The AIGA Boston Book Group meets every other month. Read and discuss books on design with fellow members of the Boston design community.

 

The Brand Gap by Marty Neumeier

FEES:
This event is FREE and open to the public.
You will be sent an email link to the Google Hangout prior to the start of the event.

READ AHEAD!
June: Queer X Design: 50 Years of Signs, Symbols, Banners, Logos, and Graphic Art of LGBTQ by Andy Campbell

EVENT PARTNER:

Katherine Small Gallery

Venue Accessibility
AIGA Boston is committed to hosting events that are accessible for all. If you need special assistance to participate in this event, please contact Melissa Hines, Director of Diversity & Inclusion, at melissa [at] boston.aiga.org. For reasonable assistance accommodations to be provided, please notify us at least five business days in advance of the event. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.

Cancellation / Refund Policy

Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA Boston. AIGA Boston has adopted the AIGA Code of Conduct with regard to its activities. We reserve the right to refuse admittance for violations of this Code, or other unlawful or disruptive actions. Any concerns should be addressed to the Director of Membership or Community Outreach.

 

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Graphic by Nathan Pyritz

When & Where
Mon, Apr 6, 2020 6:30 PM - 8:30 PM
Currently Registered
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