WE'RE SORRY! THIS EVENT IS SOLD OUT. OUR NEXT BOOK GROUP WILL MEET IN JUNE.
PLEASE NOTE: Rather than meeting in person, our April book group with be held online in Google Hangouts. For the sake of the health and safety of our community, AIGA Boston is suspending in-person events until the COVID-19 situation improves.
We will be reading Marty Neumeier's concise brand-building guide, The Brand Gap. In this business classic, Neumeier outlines the five disciplines that comprise his "unified theory of branding".
The book is available in paperback at bookstores and libraries. It is also available as an ebook, and the slidedeck can be downloaded for free.
The AIGA Boston Book Group meets every other month. Read and discuss books on design with fellow members of the Boston design community.