The Greening of Aveda

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If green is the new black, it’s no surprise that Aveda Corp have been ahead of the sustainable curve for years. Chuck Bennett, Vice President of Earth and Community Care for Aveda will talk about the company that has been deeply invested in minimizing its impact on the environment since it’s founding 30 years ago. While other companies are changing out light bulbs and providing recycling kiosks to employees, Aveda is purchasing wind power, raising awareness and funds for causes like Earth Month and Breast Cancer Awareness, and is helping sustain economies and cultures of indigenous communities around the world.

Aveda’s numerous corporate and social responsibility associations include CERES (Coalition for Environmentally Responsible Economies), ISO (International Organization for Standardization), Coop-America/Green Business Network, SVN (Social Venture Network), BSR (Business for Social Responsibility), Environmental Grant Makers, American Botanical Association, Organic Trade Association, National Recycling Coalition, and the U.S. Green Building Council.

Aveda’s mission is to care for the world we live in, from the products they make to the ways in which they give back to society. Aveda believes that authentic beauty is one that works in harmony with the greater web of life. It strives to set an example for environmental leadership and responsibility not just in the world of beauty but around the world. Simply said, Beauty Is As Beauty Does.

Admission
$5 AIGA Members
$20 Non-Members
$3 Students with ID

Contact Person
Kathleen Byrnes
Email: kbyrnes@mpm.com
Phone: 781.276.4099