Business Perspectives for Creative Leaders
Developed by the Yale School of Management and AIGA, ”Business Perspectives for Creative Leaders“ uses case studies, lectures, guest speakers and study groups to give creative leaders a more complete understanding of business and design through the eyes of business executives (i.e., clients). Led by some of the world’s most experienced business scholars and teachers, this program will help participants to understand the senior business executive’s perspective: his/her approach to cost-based decisions, marketing, new product development, strategy, brand management, customer relationship and knowledge management.
Enrollment is limited to a select group of senior executives who have high-level involvement in design and strategy projects. Space is limited and priority will be give to applications received by May 1, 2008.
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Event Calendar
- Business Perspectives for Creative Leaders
- July 27, 2008 Yale School of Management, New Haven, Connecticut
- Sharing Dreams 5 | Compartiendo Sueños 5
- August 1, 2008 National Design Center
- Image, Space, Object 5: People Centered Design: Tools & Inspiration
- August 7, 2008 Rocky Mountain College of Art and Design
- Design Legends Gala 2008
- September 18, 2008 New York City
- IIT Institute of Design Research Conference
- September 19, 2008 Museum of Contemporary Art