Finding the New Creative: a panel discussion
Thursday, January 17, 2008
6 pm
Boston University's College of General Studies
Jacob Sleeper Auditorium
871 Commonwealth Avenue, Boston
Jacob Sleeper Auditorium
871 Commonwealth Avenue, Boston
Convergences in Fine Art and Commercial Photography
Presented by the Photographic Resource Center, AIGA Boston, and The Ad Club
The PRC is pleased to present this panel discussion in conjunction with its current exhibition AD | AGENCY. This panel will explore the shifting and dissolving boundary between fine art and commercial photography, as commercial clients strive for a unique “vision” to associate with their products. Topics to be discussed include the growing trend of fine art photographers being hand picked for commercial jobs, how industry-based photographers have fostered a fine art aesthetic in their work, what art directors and designers look for when producing breakthrough advertising campaigns, and how creative directors integrate photographic images into brand identity. This is a must for all photographers looking to expand their client base as well as all designers and art and creative directors seeking new approaches for their creative material.
Panelists
John Goodman, world renowned photographer (www.goodmanphoto.com);
Adam Larson, award winning designer and Founder/Creative Director of Adam&Co. a studio specializing in creative direction, illustration, and design (www.adamncompany.com);
Kevin Moehlenkamp, Executive Vice President and Chief Creative Officer at Hill Holiday, a full capability, multi city, communications agency (www.hhcc.com);
Kathryn Tyrrel, Photographer Representative at Stockland Martel, one of America's premiere photo agencies, (www.stocklandmartel.com);
Gary Leopold, President and CEO at ISM, Boston's premiere marketing agency for travel and leisure companies, will moderate the panel (www.ismboston.com).
Please join us for a reception at the PRC following the panel. Enjoy this special opportunity to view AD | AGENCY while networking with new friends and colleagues.
Directions
Green Line "B" Train - BU West Station
Admission
Free!
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