Debbie Millman + Antenna Design

Debbie Millman, host of the radio show Design Matters and partner at Sterling Brands, interviews Antenna Design’s Masamichi Udagawa and Sigi Moeslinger about their backgrounds, design philosophies, and anthropological approach to working with clients like Jet Blue and Nike.

Admission
$12 general admission
$8 AIGA+ICA Members

Seating is limited.

Register at www.icaboston.org or call 617-478-3103
(call for AIGA member discount)

Directions and parking

ANTENNA DESIGN

Masamichi Udagawa graduated from Chiba University in Japan, then joined the Yamaha Product Design Laboratory in 1987. There he designed electronic musical instruments, including the award winning YS200 synthesizer. After receiving his MFA from Cranbrook Academy of Art in 1991, he worked at Emilio Ambasz Design Group in New York. From 1992 to 1995 Masamichi was a senior designer at Apple Computer Industrial Design Group in Cupertino, CA, where he designed a number of products such as the PowerBook 5300/3400 series. He was also working closely with Apple’s research laboratory, Advanced Technology Group, on research projects addressing novel user experiences. From 1995 to 1997, he ran a New York satellite studio of Ideo Product Development. In 1997 he co-founded Antenna Design with Sigi Moeslinger.

Masamichi is the recipient of numerous design awards including IDEA Gold Awards, ID Magazine’s Best-of-Category and First Prize of Japan’s Good Design Award. Most recently, Masamichi has been awarded the 2006 Muriel Cooper Award for outstanding achievements in advancing design, technology and communication. His designs have been widely published in design magazines internationally. Masamichi has an extensive experience in the field of product development with focus on a user-centered design approach. He has consistently been exploring the relationship between new technology and its meaning in mass-society, where new technology alters our environment and our perception. He has also been involved in design education since 1993. Most recently he has been teaching user-centered design process at New York University’s Interactive Telecommunications Program.

Sigi Moeslinger studied industrial design in Europe and the US. She graduated from Art Center College of Design, Pasadena, then joined Ideo Product Development in San Francisco in 1991. There, she worked on projects for clients such as NEC, Matsushita and GM/Hughes. The work included development of new corporate product design languages, user-centered design for consumer products and equipment, as well as future scenarios for new technology products. After receiving a Masters from New York University’s Interactive Telecommunications Program in 1996, Sigi worked as an Interval Research Fellow at NYU and at Interval in Palo Alto. Her research work centered around the creation of “hybrid” objects, encompassing both the physical and the virtual realm. In particular she explored the tactile and narrative qualities physical interactivity can provide in order to evoke compelling user experiences. In 1997 she co-founded Antenna Design with Masamichi Udagawa.

Sigi has received many design awards including IDEA Gold & Silver Awards, ID Magazine Awards and a German IF Award. Her experimental projects have been featured at various venues like the Digitale in Cologne, Germany, the CHI conference in Atlanta, and the Thread Waxing Space in New York City. Further, Sigi has been teaching design at New York University’s Interactive Telecommunications Program since 1997.

DEBBIE MILLMAN

Debbie Millman has been in the design business for the last 20 years fulfilling her dream of working in branding and furthering the meaning, purpose and stature of brands in our culture. Debbie is a Managing Partner and President of the Design division at Sterling Group, one of the country’s leading brand identity firms. She has been there for nearly ten years and in that time she has had the distinct fortune of working with such amazing clients as Gillette, Unilever, Kraft, MTV, Star Wars, the NBA, Nestle, Pepsi and Campbell’s. For twelve years, Debbie also worked as the creative director for Emmis Broadcasting’s Hot 97, where she helped transform the image of the radio station from a dance music format to the vibrant, hip-hop station it currently is. Debbie is a board member of the New York Chapter of the AIGA and a mentor at the High School of Art & Design. She is also an author on the design blog Speak Up, the host of Voice America Business’s Design Matters, and a writer for Print Magazine.