The assumption in a lot of creative firms is that if you do great work, profit will follow. Not necessarily, says Jim Ahern, a CFO of Continuum. http://www.dcontinuum.com

As Jim will share with the AIGA audience in late October, to achieve greatness and fuel growth you need to first be profitable. A healthy financial backbone allows a company to take risks, to hire and retain the best employees, to train and nurture existing talent and to invest in marketing.

Sound a little "chicken or the egg?"
It's not.

Jim, who has helped Continuum increase profitability and double its revenues in the past 5 years, will help us understand what comes first – and how to help make it happen.