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In Cradle to Cradle: Remaking the Way We Make Things, William McDonough and Michael Braungart present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. It's a much-lauded clarion call for both business big whigs and environmentalists alike, so we were a little taken aback upon reading AIGA Book Group member Andrew Child's rather critical review of the influential tome. (In fact, it's so influential that it's been adopted as government policy for building in China, which needs to house 400 million more people in the next 12 years.) Still, Andrew's review brings up some provocative points, whether or not we agree with all of them, so we present it to you here. What do you think?   continue

Posted by boston in Book Reviews  |  June 18, 2008  |  Comments (1)